our mission

a simple quest

At Gigi & Poppi, our mission is two-fold: 

1. To bring you thoughtfully curated, high-quality, timeless pieces for babies and toddlers.
   
   
2. To support the neonatal and maternal communities, specifically through annual donations to the March of Dimes (Cincinnati Chapter) in the name of our late step-father, Dr. William Kim Brady.

 

 

GIVING OUR BEST

We believe in simple, beautiful design that lasts. Our shop is based around limited-quantity releases of timeless essentials for your baby’s wardrobe. It’s everyday wear – elevated. We strongly believe in building relationships, not followers, and supporting minority and women-owned small businesses. Finally, we are sisters and mothers first, and business owners second. Our families will always be our first focus. We appreciate your understanding and patience as we navigate a business while raising kind, amazing children. Thank you for realizing there are PEOPLE behind our brand, and not just a storefront.

Photo: Gigi, Sydney (pregnant with Maya), Jordan (holding Mason) 

 

GIVING BACK

As we build success, we vow to give back March of Dimes, who is leading the fight for the health of all moms and babies. Their mission, specifically their efforts to end preterm birth, resonates with our family. We plan on giving annual financial donations to the March of Dimes Cincinnati Chapter in honor of our step-father, Dr. William Kim Brady, a high-risk obstetrician in maternal-fetal medicine who, throughout his career, saved the lives of countless babies and mothers.

Additionally, we plan to volunteer throughout the year at March of Dimes events and other maternal and neonatal events within our community.

PREMATURITY AWARENESS

Our family has always been closely tied to the neonatal and maternal communities as well as the mission of the March of Dimes to end prematurity. Here’s why:

Our mother, Whittney (“Gigi”), and our father, John, received devastating news that Jordan was very sick upon birth. She was born premature (as was Sydney) and spent her first four months in the newborn intensive care unit (NICU). For a while, doctors were not sure if Jordan would live and struggled to figure out exactly what was wrong with her. She ended up receiving a life-saving surgery. Jordan also received surfactant treatment during her NICU stay, a treatment made possible by research funded by March of Dimes. 

At the time, Whittney was still in school for nursing. After the incredible care Jordan received in the NICU at Cincinnati Children's, she decided to become a NICU nurse. Her first job out of college was at Cincinnati Children's Hospital Medical Center, where she is STILL there today advocating for patients as the VP of Patient Services.

More recently, in 2021, Sydney's baby, Maya, was also born premature. Sydney's water broke at 4AM exactly one month prior to her due date and miss Maya made her quick entrance into the world. She was immediately swept away, and ending up spending a week in the NICU.

Our stepfather, Dr. Kim Brady was an incredible high-risk obstetrician who worked in maternal-fetal medicine to help high-risk mothers during pregnancy and through delivery. 

As you can probably tell, prematurity awareness and the health of moms and babies are very close to our family's heart. That is why we have decided that the Cincinnati March of Dimes chapter is the perfect organization to give back to as we see success from this shop.